Li Congjun, president of China's Xinhua News Agency and executive chairman of the World Media Summit, presides over the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 10, 2009. The two-day summit opening here on Friday was jointly launched by Xinhua and eight other renowned media organizations, namely News Corporation, AP, Reuters, ITAR-TASS, Kyodo News, BBC, Turner Broadcasting System and Google Inc. (Xinhua/Wang Jianhua)

Li Congjun, president of China's Xinhua News Agency and executive chairman of the World Media Summit, applauds during the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 10, 2009. The two-day summit opening here on Friday was jointly launched by Xinhua and eight other renowned media organizations, namely News Corporation, AP, Reuters, ITAR-TASS, Kyodo News, BBC, Turner Broadcasting System and Google Inc. (Xinhua/Wang Jianhua)

The World Media Summit continues at the Great Hall of the People in Beijing, capital of China, on Oct. 10, 2009. The two-day summit opening here on Friday was jointly launched by Xinhua and eight other renowned media organizations, namely News Corporation, AP, Reuters, ITAR-TASS, Kyodo News, BBC, Turner Broadcasting System and Google Inc. (Xinhua/Xie Huanchi)

CEO of Australia Associated Press (AAP) Clive Marshall delivers a speech during the World Media Summit at the Great Hall of the People in Beijing, capital of China, on Oct. 10, 2009. The two-day summit opening here on Friday was jointly launched by Xinhua and eight other renowned media organizations, namely News Corporation, AP, Reuters, ITAR-TASS, Kyodo News, BBC, Turner Broadcasting System and Google Inc. (Xinhua/Xie Huanchi)

Kenya News Agency President Ezekiel Mutua Nyithya delivers a speech during the World Media Summit at the Great Hall of the People in Beijing, capital of China, on Oct. 10, 2009. The two-day summit opening here on Friday was jointly launched by Xinhua and eight other renowned media organizations, namely News Corporation, AP, Reuters, ITAR-TASS, Kyodo News, BBC, Turner Broadcasting System and Google Inc. (Xinhua/Xie Huanchi)

Maria Cristina Frias, a member of the Board of Directors of Folha Group/UOL, delivers a speech during the World Media Summit at the Great Hall of the People in Beijing, capital of China, on Oct. 10, 2009. The two-day summit opening here on Friday was jointly launched by Xinhua and eight other renowned media organizations, namely News Corporation, AP, Reuters, ITAR-TASS, Kyodo News, BBC, Turner Broadcasting System and Google Inc. (Xinhua/Chen Jianli)

Shanghai Media Group (SMG) President Li Ruigang delivers a speech during the World Media Summit at the Great Hall of the People in Beijing, capital of China, on Oct. 10, 2009. The two-day summit opening here on Friday was jointly launched by Xinhua and eight other renowned media organizations, namely News Corporation, AP, Reuters, ITAR-TASS, Kyodo News, BBC, Turner Broadcasting System and Google Inc. (Xinhua/Xing Guangli)