News Corporation Chairman and CEO Rupert Murdoch, one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Chen Shugen)

Director of the BBC's Global News division Richard Sambrook, one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Jin Liangkuai)

Kyodo News Agency President and Editor-in-Chief Satoshi Ishikawa, one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Jin Liangkuai)

ITAR-TASS Director-General Vitaly Ignatenko, one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Jin Liangkuai)

Associated Press President and CEO Thomas Curley, one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Fan Rujun)

Editor-in-Chief of Reuters David Schlesinger, one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Wang Jianhua)

Vice President of Google John Liu, one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Jin Liangkuai)

Steve Marcopoto, president and managing director of Turner Broadcasting System Asia Pacific of Time Warner company, also one of the eight co-chairpersons of the World Media Summit, delivers a speech during the opening ceremony of the summit at the Great Hall of the People in Beijing, capital of China, on Oct. 9, 2009. The two-day summit, hosted by Xinhua News Agency, opened here Friday morning. (Xinhua/Jin Liangkuai)